Wednesday 16 October 2013

Music video - Enter Shikari - Radiate.

Enter Shikari - Radiate. 

"Radiate" is in the Post Hardcore/Electronica genre. The video was directed by Daniel Broadley for Kobe Media. What i would expect to see from this genre is a performance based music video. Most music videos have the band performing on the screen. However this video it is unconventional because it rebels against the "rules". The rebellion of this relates to the bands image.

Lyrics are on the screen throughout the music video. All the band equipment is not equipped (un-stringed guitars, drums without skins). This is shown throughout the video. Through the majority of the video, all the bands members have their eyes blacked out. This suggests to the audience that the band is meant to been seen anonymous. Their hands are also handcuffed. This could indicate that they're not meant to be making music. It could also suggest that the band are rebellious, this relates/reflects the bands image.

Throughout the music video, lyrics are placed on the screen as they are sung. This makes the video cut to beat/flow. It is very smooth and relative. Solo instrumentals are illustrated in the video. At a certain section of the song, the pace decreases from an high paced exciting song to an emotional slow paced song. This is reflected in the music video. When the pace begins to decrease the camera cuts to the main singer sitting down singing to the camera.

Enter Shikari's record company may of have been trying to sell this song by its uniqueness. There aren't many music videos like this. The band was "going against the rules" with this music video. This is because of other bands in this genre generally use performance based music videos. This is the bands way of showing their audience that they're rebellious. This is the image Enter Shikari want. Due to the fact that the band isn't performing, it is a concept music video. If the band was playing it would be a performance based video. This music video is completely different from other Enter Shikari's music videos. This may be because they wanted a different message to be sent.

There are no sexual displays in this music video.

This music video is a video of its own. There isn't another video like this. There may of been an inspiration for the video, but i'm not aware of any.

This music video is slightly performances based and slightly concept based. It is partly performance based because the band are on screen with their instruments. But the band aren't playing the instruments. They're handcuffed so they aren't able to play. This music video is mostly concept based. This is because it is unexpected and unusual. This can be very entertaining for the audience because they never know what to expect.

To conclude, Enter Shikari's "Radiate" music video is concept based. The bands image is to be reckless and rebellious. The lyrics, visuals and sound all relate to each other which creates a smooth, entertaining and enjoyable experience for the audience.



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