Wednesday 13 November 2013

Dom & Nic 3 music videos essay

I will be discussing the directors Dominic Hawley & Nic Goffey, also known as Dom and Nic. I will be analysing songs sung by Oasis, Chemical Brothers and Robbie Williams.  Dom and Nic have been directing music videos together since 1994. They have won many awards for their work. They were awarded MTV best Video Award for The Chemical Brother’s “Believe” in 2005, which I will be analysing.  Dom and Nic started to become known when Steven Spielberg met with them to discuss making a pilot for a TV show. Dom and Nic are also known for advertising and music videos starring Oasis, Chemical Brothers and Robbie Williams.

Dom and Nic have also worked with Robbie Williams on his huge song "She's the one".


The theme for this song is love. This is shown from the visuals and sound. The lyrics suggest that the artist (Robbie Williams) has a large amount of affection towards the woman in the video. The lyrics match with the visuals. This is clearly shown by Robbie Williams singing "She's the one".

   Throughout the video Dom and Nic choose to use wide camera shots to show the whole body of both of the main subjects. This is because the main concept of the music video is two people romantically ice-skating.  Throughout the video, Robbie Williams is shown on the screen singing. This shot is a medium close up. This could be to show his emotion or to build his reputation by getting himself noticed. During the moments when one of the characters are depressed, the camera slowly zooms in on their face. This is to show physical facial features and to show the emotion within the character. At the beginning of the skating competition, an establishing shot is used to set the scene. It then changes to a long shot of the two skaters, then a medium shot and then a medium close up of Robbie Williams. This method is used to create a setting for the audience. I found this method fairly conventional. After the shot when Robbie Williams winks at his partner, it would of been fairly conventional to show a shot of his partners facial reaction. However, Dom & Nic chose not to do this. I believe this is because they want all the attention on Robbie Williams. Therefore it wouldn't matter if you saw the other characters or not because Robbie Williams is the main subject. 

 The lighting throughout the music video is fairly basic. I think it is meant to look like natural light. But i also think that Dom & Nic decided to use dim lighting just to add the slightest touch of lighting.

 This music video was edited to the music. This song is a slow song. This obviously means that the editing is slow. This is because fast pace editing would suggest that its exciting. But this just wouldn't match the song. Therefore the editing is slow and to the beat of the song to show emotion and to create a sad atmosphere. There isn't any special effects in this music video.

 "She's the one" is mainly a narrative music video. The story of the video is how he won a skating competition and met 'the one'. However, some parts of the video includes Robbie Williams singing to himself in sync with the lyrics. So this makes the video partly performance based.

 I noticed in the video that Robbie Williams's costume during the skating scene is very similar to Elvis Presley's white costume he wore when performing slow love songs. I think this is a deliberate reference to Elvis Presley. This could relate to the theme of the song, love. I believe Robbie Williams is wearing this suit to relate to the whole love song scene.

Dom and Nic also directed "Oasis- D'you Know What I mean?".

I believe the theme for "D'you Know What I Mean?" is apocalyptic. I believe this because the setting of the music video was set in Becton Gas Works in London. The buildings in this setting look like there has been a nuclear explosion or there has been an apocalypes of some sort. This may of been to show a dark atmosphere because this setting isn't a happy location. The colours are also dark which makes the atmosphere quite gloomy. This isn't similar to Robbie Williams's "She's the one".

Throughout the music video the camera seems to track forward or slowly zoom in towards the main singer. This may be because he is the desired main subject. It is fairly frequent that the camera starts as a  wide shot and slowly moves towards the main singer. This may be because the band want most of the attention on the main singer. Although this may be the case, some of the attention is still on the band members. This is because its a band not a artist. It would be pretty disrespectful to leave the rest of the band out. I noticed throughout the video that the camera would start at a medium/wide shot then cut to a  close up of a band members face. It is fairly rare that the camera is still and not moving throughout the music video. The camera could be moving the slightest bit. If the camera was still it wouldn't have the pace that the video has.

The colours in this music video are fairly dark apart from when the soldiers are throwing coloured smoke. This may be to add some colour into the scenes due to the fact that the location is very dark consisting of black and grey shades. This may be due to the fact that the video includes war and war isn't a happy scene. It's sad, depressing etc, just like the colours black and grey. So by adding orange smoke to the scene could suggest that there could be some hope or happiness within the video. I also think the smoke could represent a message from the people. I think it could symbolise "we are here", it would be a flare.

The lighting in this music video looks natural. It is hard to tell if no lighting was used but if it was i believe it was meant to look natural. I think it was meant to look natural due to the fact that the location is outside. If the was a large amount of lighting it would look ridiculous and unrealistic. Dom and Nic may of wanted the music video to realistic, this could be the reason for their lighting decision.

The editing is fairly slow. When it does cut, it cuts on the beat. The camera doesn't cut much because the camera is focused on the main singer performing. When the main singer is singing it doesn't cut much. However, when the band is playing and no one is singing it generally cuts to the beat. I noticed that they made the most of their location. I noticed this because when no one is singing they seem to show off the location and shoot some scenic shots.

This music video is performance based. This is obviously recognisable due to the fact that the band are standing on the screen performing their song. It could be suggested that this music video is also concept as well as performance based because the concept is that the band are performing to the army troops.

Dom and Nic won an award for directing The Chemical Brothers "Believe". Dom and Nic are mostly known for their award winning music video.

I believe "believe"'s music video target audience is aged at both genders of sex. I also think the age range is fairly distant because there isn't many factors/signs of a specific audience interests. In my opinion this music video's target audience is fairly broad. But i also think that a specific target audience would be for both genders aged at 17-27.

The theme for this music video is Sci-fi. I think this because the computer graphic of the electric mechanic can't really being doing what its doing. Ive noticed through other Dom and Nics work that they don't like to be conventional. It seems to be that they don't usually do a conventional or common music video.

The camera doesn't move very often. It pans left right etc but it looks to be a tripod shot. As the robot bashes into something the camera shakes. This is to create a realistic effect. I think Dom and Nic chose this because Sci-fi isn't real and they want to pretend it is.

The colour throughout "believe" look quite dark. I believe this is effect is desired due to the fact that the concept comes across scary and obscure. I noticed that even the characters clothing is dull and gloomy. At the shot when the camera is looking out of the open train doors. The walls look very mysterious. It looks dirty to the point of a shade of green. I assume this location/shot was used to create a sinister/mysterious atmosphere for the audience. It is hard to tell if this shot is natural lighting or a green filter has been used.

Th lighting throughout most of "believes" music video is natural lighting. There looks to be lighting at the beginning of the video. This is very basic lighting to outline the characters face. There is no dramatic/over powering lighting throughout the video. During the scene where the main character is in the bathroom, the only noticeable lighting is the light in the corner of the screen. This could indicate that natural lighting is desired in this music video.

The editing is fairly fast paced. It cuts to the beat to make a smooth, exciting, entertaining video. At the beggining of the video, the pace is quite slow. But when the beat kicks in the cuts get faster and faster. This is to create tension and atmosphere. I liked the way it slowly sped up, it made it much more exciting and dramatic.

"Believe" is a and narrative music video. I know this because the message of the song and music video is that believing something will make it happen. This is shown when the main subject is believing the robot is chasing him when really there is nothing there.

I don't think there are any references to other films.

Overall, i like Dom and Nics work. I realised that the lighting throughout all three videos was similar. The three videos all had natural lighting or a natural lighting effect. I also noticed that although the 3 videos were different videos with different target audiences they contained the same conventions. This includes editing techniques, lighting and colours. The editing all cut to the beat and sped up with the music. Colours were generally quite dull. There wasn't many bright colours in any of the three music videos. I liked all of the three videos and i look forward to seeing more of Dom and Nics work.




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