Depending on which way a character comes into the screen can change a judgement of a character. If the character walks into the shot from the left he is most likely the protagonist, whereas if he walks from the right to the left he is most likely a antagonist. This is because of our culture. We read from the left to right and downwards. So when something appears from the right side of the screen something in our brain doesn't like it. Sometimes you won't even notice it because you are focused on something else but your brain will still pick up on it.
Balance - when a shot isn't balanced with two characters you realise something is wrong.
Orientation - using a puddle / reflection to show a character upside-down makes the audience judge a character.
Size - if a person was going to walk onto a nail, placing the camera next to the nail with the person in the distance makes the nail look huge & a lot more intimidating. SIZE DOES MATTER.
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