Thursday 23 January 2014

VT research


  1. Primary research 
  2. Secondary research 
  3. Audience research 
  4. Market research 
  5. Production research 
  • Interpreting results 
Primary research - Interviewing the public to broadcast their views about the wage of footballers. 

Secondary research - statistics & facts of player wages over time. Maybe questionnaires. 

Audience research - Our news shows audience is aimed towards 30-40 year olds, therefore the audience for our VT's are 30-40 year olds. I plan on making an questionnaire asking what time people watch TV, what they mostly watch, the age range their in (optional). This will give me a larger understanding of the audience. I have my own knowledge of the audience but it isn't very detailed. 

Market research - ITV News, BBC News. We wanted to approach our news show by being very formal and factual and serious.


Production research -  

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